SearchBlog
There's a disconnect between marketing executives' perception of how consumers like to engage with brands and consumers' preferred methods of engagement, according to a study released Wednesday. While the findings … Read the whole story
Investors seem to love BrightEdge's approach to search engine marketing. The company raised $42.8 million in its fourth funding round. Insight Venture Partners led … Read the whole story
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Capping off arguably its biggest move since the launch of AdWords, Google now plans to migrate all of its advertisers to Google Enhanced Campaigns … Read the whole story
Some 43% of consumers say most marketing "is a bunch of B.S.," while about 30% of U.S. consumers perceive online advertising as less effective … Read the whole story
Google is shelling out $1.1 billion for the traffic app Waze to tap into its crowd-sourced ability to "outsmart traffic together" and identify speed … Read the whole story
Facebook recently announced plans to cut its number of ad units in half. New findings on the effectiveness of various Facebook ad formats in … Read the whole story
In a blow to comScore, a federal appellate court has refused to hear the company's appeal of a trial judge's decision allowing consumers to … Read the whole story
Mobile ad spending will jump from an estimated $7.7 billion this year to $28 billion in four years, nipping at the heels of traditional … Read the whole story
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Janice Smithers asks eight questions that should provide the fodder to determine the best analytics package for the job. Tools can become complex. So … Read the whole story
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Google chief legal officer David Drummond claims there is a serious misconception about the company's cooperation with the National Security Agency's PRISM program. The … Read the whole story
