SearchBlog
by Laurie Sullivan, Staff Writer
Analyzing search logs from two different commercial search engines, Microsoft researchers found that results repeated in about 40% of multi-query search sessions and users engage differently with
repeats than with … Read the whole story
by Laurie Sullivan
OptiMine has created an attribution model allowing marketers to use display advertising impressions to optimize paid-search engine ads, rather than search terms used to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A little on the geeky side, but Steven Vaughan-Nichols believes Microsoft will replace RT and WP8 with Windows 8.1, and will eventually replace its … Read the whole story
by Gavin O'Malley
Despite their leading role in many mobile conversations, new research shows that apps should merely support a brand's broader strategy. When browsing or searching … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft and Oracle announced a partnership Monday allowing some of Oracle's software to work more closely with Microsoft's. The deal aims to help clients … Read the whole story
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by Mark Walsh
More than half (51%) of Yelp users make local purchase decisions after visiting the online ratings and review site, according to a new Nielsen … Read the whole story
by Karl Greenberg
The effort, which happens June 28 - 29, features Jeff Devlin, host of DIY Network's "I Hate My Bath," redoing the agency's Cleveland office. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
AOL's new and good app for tablets recalls its roots as an entryway to the Internet for newbies. Yet it also has some of … Read the whole story