Search & Performance Marketing Daily
Friday, June 28, 2013
  • Display Impressions Optimize Paid-Search Campaigns

    OptiMine has created an attribution model allowing marketers to use display advertising impressions to optimize paid-search engine ads, rather than search terms used to … Read the whole story

  • Marketers Learn A Little More About Microsoft's Mobile Strategy

    A little on the geeky side, but Steven Vaughan-Nichols believes Microsoft will replace RT and WP8 with Windows 8.1, and will eventually replace its … Read the whole story

  • Consumers Favor Brand Searches On Mobile Sites

    Despite their leading role in many mobile conversations, new research shows that apps should merely support a brand's broader strategy. When browsing or searching … Read the whole story

  • Microsoft, Oracle Mend Fences In The Cloud

    Microsoft and Oracle announced a partnership Monday allowing some of Oracle's software to work more closely with Microsoft's. The deal aims to help clients … Read the whole story

  • Yelp Influences Local Buying

    More than half (51%) of Yelp users make local purchase decisions after visiting the online ratings and review site, according to a new Nielsen … Read the whole story

  • Krylon Fixes Its Agency, Literally

    The effort, which happens June 28 - 29, features Jeff Devlin, host of DIY Network's "I Hate My Bath," redoing the agency's Cleveland office. … Read the whole story

  • Welcome...Again: AOL App Recalls Its Early Portal Identity

    AOL's new and good app for tablets recalls its roots as an entryway to the Internet for newbies. Yet it also has some of … Read the whole story