Tech companies constantly look for the next life-changing device that will make an impact on society. Mobile has transformed the way that search engine marketers optimize sites, content and campaigns, … Read the whole story
Hearst-owned Jumpstart Automotive Group is working on a plan to serve custom, local display ads across screens on behalf of Dealer.com's automotive dealer clients. … Read the whole story
Yahoo is asking a federal judge to dismiss a lawsuit accusing the company of sending thousands of SMS messages to the wrong person. Read the whole story
Mozilla, whose main product is the Firefox Web browser, will try to carve out a niche by focusing on low-priced buyers, mostly in emerging … Read the whole story
Mobile ad revenue worldwide increased sharply last year, rising 82.8% to $8.9 billion from $5.3 billion in 2011. Growth was highest in North America, … Read the whole story
Hacker Andrew "Weev" Auernheimer, convicted of computer fraud for exposing poor security practices at AT&T, is getting some high-profile support for his appeal. Read the whole story
Big Data, data-driven marketing, analytics and a host of other goals focused on using data to make smart business decisions were major drivers in … Read the whole story
Just as content marketing has revolutionized B2B sales, content selling is becoming a standard practice for sales teams. Sales teams are leveraging content as … Read the whole story
Anna Lewis tells us how Google collects consumer data before explaining how the new vs. returning report in Google Analytics works. She explains why … Read the whole story
Sherice Jacob tells us how to bridge the gap between online and offline shopping in social environments. She points to a study that suggests … Read the whole story