Bringing the intent signal into social media sites should allow search engine marketers to feel a little more at ease when designing and building campaigns. Read the whole story
Google's investment in a Taiwanese semiconductor subsidiary will give the company a 6.3% interest in Himax Technologies, with an option to make an additional … Read the whole story
Despite being out of school for longer than I care to admit, there remains that nightmare where I have to take a final in … Read the whole story
Publishers have a new tool helping to convince brands like AT&T, Garnier, General Motors, Olay, and Verizon to allocate advertising dollars on their sites, … Read the whole story
Google, Yahoo and Microsoft, the top three companies on comScore's monthly top U.S. Web site ranking report, released Q2 2013 earnings reports the same … Read the whole story
As search engine marketing continues to support content marketing, we're finding new ways for video to augment campaigns. Video should showcase a company's culture, … Read the whole story
Trying to get marketers beyond clicks and impressions, Qriously tries to start longer-running conversations with consumers by opening with a question instead a call … Read the whole story
It seems as if Google likes to keep us on our toes. Many important policy changes were announced recently, so in case you missed … Read the whole story
Ben Wills tells us how content can help marketers compete for search engine relevance and the attention of consumers looking for products and services. … Read the whole story
It's not always easy to convince management to implement a specific strategy -- especially mobile. Kristina Kledzik serves up tips to support optimizing mobile … Read the whole story
The ad industry's high water mark is usually seen as the "Mad Men" era, when the startups of the day were service-based agencies. It's … Read the whole story