SearchBlog
by Laurie Sullivan, Staff Writer
Google has made some updates on how the company reports quality scores via AdWords. The changes are intended to make it easier for advertisers to adjust and revise ads, and … Read the whole story
by Laurie Sullivan
Combining Omnicom Group and Publicis Groupe could have far-reaching effects on the advertising industry, but not all see smooth sailing for brands under the … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
In the aftermath of the tragic Asiana Airlines crash in San Francisco earlier this month, one theory that has emerged is that a combination … Read the whole story
by Laurie Sullivan
Google continues to search for a connection with social media to give advertisers an edge, looking to patents to secure its place in the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Kristi Kellogg left a position as a newspaper editor to join BruceClay. After 100 days on the job she has jotted down a list … Read the whole story
by Wendy Davis
The online ad exchange PulsePoint has agreed to pay $1 million to settle charges that it circumvented Safari users' privacy settings, per the New … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Huh? What's a "nofollow" link? Marketers new to search optimization might ask themselves that question once or twice before catching on, but Megan Marrs … Read the whole story
by Gavin O'Malley
Parents appear to be doing the majority of their online back-to-school shopping with brick-and-mortar brands. Before the first day of school, consumers can expect … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Where are those "one-page, mega converting landing pages" Peter Meinertzhagen can use to demonstrate pages that inspire? He looked at between 200 and 300 … Read the whole story
by Karl Greenberg
Given the predilection tourism marketing organizations have for beautiful photos of mountains, rivers, beaches, castles and the like, one wouldn't think -- on the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
While marketers continue to question what "real time" really means, many do know that email produces near-immediate results. eMarketer points to a study done … Read the whole story
by Steve Smith
Most mobile users are unimpressed with the emails they receive on devices, says one commissioned survey. While design incompatibilities with devices frustrate many of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
RTB accounts for almost a quarter of online ads from the top 1,000 advertisers, YieldMetrics revealed at last week's OMMA RTB. Perhaps just as … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The frustrations and shortcomings of Google's Chromecast device precede its many benefits. It is not as seamless as Google would and should have it. … Read the whole story