Search & Performance Marketing Daily
Monday, July 29, 2013
  • Publicis Omnicom Creates Uncertainty For Brands

    Combining Omnicom Group and Publicis Groupe could have far-reaching effects on the advertising industry, but not all see smooth sailing for brands under the ... Read the whole story

  • Marketing Machinists

    In the aftermath of the tragic Asiana Airlines crash in San Francisco earlier this month, one theory that has emerged is that a combination ... Read the whole story

  • Google Secures Patent For Social Search

    Google continues to search for a connection with social media to give advertisers an edge, looking to patents to secure its place in the ... Read the whole story

  • Moving To Search Marketing From Newspaper Editing

    Kristi Kellogg left a position as a newspaper editor to join BruceClay. After 100 days on the job she has jotted down a list ... Read the whole story

  • PulsePoint To Pay $1 Million For Safari Hack

    The online ad exchange PulsePoint has agreed to pay $1 million to settle charges that it circumvented Safari users' privacy settings, per the New ... Read the whole story

  • Balancing Nofollow Guidelines

    Huh? What's a "nofollow" link? Marketers new to search optimization might ask themselves that question once or twice before catching on, but Megan Marrs ... Read the whole story

  • Parents Favor Major Brands Online

    Parents appear to be doing the majority of their online back-to-school shopping with brick-and-mortar brands. Before the first day of school, consumers can expect ... Read the whole story

  • Why These Landing Pages Convert

    Where are those "one-page, mega converting landing pages" Peter Meinertzhagen can use to demonstrate pages that inspire? He looked at between 200 and 300 ... Read the whole story

  • Google Maps Visits Florida Beaches

    Given the predilection tourism marketing organizations have for beautiful photos of mountains, rivers, beaches, castles and the like, one wouldn't think -- on the ... Read the whole story

  • What Does Real-Time Marketers Really Mean?

    While marketers continue to question what "real time" really means, many do know that email produces near-immediate results. eMarketer points to a study done ... Read the whole story

  • Consumers Are Underwhelmed By Mobile Email

    Most mobile users are unimpressed with the emails they receive on devices, says one commissioned survey. While design incompatibilities with devices frustrate many of ... Read the whole story

  • Getting Real With RTB: 23% Of Advertising Now Using It

    RTB accounts for almost a quarter of online ads from the top 1,000 advertisers, YieldMetrics revealed at last week's OMMA RTB. Perhaps just as ... Read the whole story

  • Google Chromecast First Impressions: Not Ready For Prime-Time Player

    The frustrations and shortcomings of Google's Chromecast device precede its many benefits. It is not as seamless as Google would and should have it. ... Read the whole story