Google has made some updates on how the company reports quality scores via AdWords. The changes are intended to make it easier for advertisers to adjust and revise ads, and … Read the whole story
Combining Omnicom Group and Publicis Groupe could have far-reaching effects on the advertising industry, but not all see smooth sailing for brands under the … Read the whole story
In the aftermath of the tragic Asiana Airlines crash in San Francisco earlier this month, one theory that has emerged is that a combination … Read the whole story
Google continues to search for a connection with social media to give advertisers an edge, looking to patents to secure its place in the … Read the whole story
Kristi Kellogg left a position as a newspaper editor to join BruceClay. After 100 days on the job she has jotted down a list … Read the whole story
The online ad exchange PulsePoint has agreed to pay $1 million to settle charges that it circumvented Safari users' privacy settings, per the New … Read the whole story
Huh? What's a "nofollow" link? Marketers new to search optimization might ask themselves that question once or twice before catching on, but Megan Marrs … Read the whole story
Parents appear to be doing the majority of their online back-to-school shopping with brick-and-mortar brands. Before the first day of school, consumers can expect … Read the whole story
Where are those "one-page, mega converting landing pages" Peter Meinertzhagen can use to demonstrate pages that inspire? He looked at between 200 and 300 … Read the whole story
Given the predilection tourism marketing organizations have for beautiful photos of mountains, rivers, beaches, castles and the like, one wouldn't think -- on the … Read the whole story
While marketers continue to question what "real time" really means, many do know that email produces near-immediate results. eMarketer points to a study done … Read the whole story
Most mobile users are unimpressed with the emails they receive on devices, says one commissioned survey. While design incompatibilities with devices frustrate many of … Read the whole story
RTB accounts for almost a quarter of online ads from the top 1,000 advertisers, YieldMetrics revealed at last week's OMMA RTB. Perhaps just as … Read the whole story
The frustrations and shortcomings of Google's Chromecast device precede its many benefits. It is not as seamless as Google would and should have it. … Read the whole story