SearchBlog
by Laurie Sullivan, Staff Writer
Microsoft has developed a method that allows marketers to visualize location data in heat maps within Windows Store apps, pulling in public points-of-interest data sources available within Bing Maps,
and … Read the whole story
by Laurie Sullivan
Google wants film students from five colleges to help explore how they can use its wearable computing device to make movies. It's only a … Read the whole story
COMMENTARY
by Brian Rauschenbach
Search marketing has historically been based upon consumers seeking something, finding it, then (hopefully, from a marketer's standpoint) making a purchase. What about the … Read the whole story
by Gavin O'Malley
Rival competition for a share of the sports media market is pushing publishers and networks to become more creative. Yahoo Sports and the NBC … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
With back-to-school shopping already moving into high gear, mobile shoppers are looking for an edge. When taken together, several new research studies point to … Read the whole story
by Mark Walsh
The total digital audience across the largest 100 U.S. sites increased 38% on average from standard PC-based traffic totals. An update on those figures … Read the whole story
COMMENTARY
by Russ Mann
Agencies and ad-tech software creators need to be able to service the Gen X CMO's requirements in search, share and serendipity marketing -- whether … Read the whole story
by Sarah Mahoney
In a new survey on back-to-school spending trends, consulting giant Deloitte says that while shoppers are considerably more optimistic about their family finances, they're … Read the whole story
by Mark Walsh
Facebook on Tuesday announced a new pilot program to help mostly smaller mobile game developers promote and distribute their titles across the social network. … Read the whole story
COMMENTARY
by Gabriel Shaoolian
Not only are we watching billions of videos every day, we also use YouTube for other non-text based searches. An upfront message in a … Read the whole story
by Gavin O'Malley
While the enthusiasm for "Shark Week" now borders on farce, there is nothing silly about the ad frenzy surrounding Discovery's annual event. Celebrating its … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Analyzing log files is a critical component of search engine optimization. Tim Resnik explains how Googlebot crawls Web sites and provides details on optimizing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Optimizing content to serve up in search engine results makes good content great, according to Elisa Gabbert. She guides us through the process of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jay Taylor gives us some tips on how to gain more from measuring SEO success based on specific key performance indicators (KPIs). Marketers know … Read the whole story