SearchBlog
by Laurie Sullivan, Staff Writer
Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The strategy is based on dayparting and … Read the whole story
by Laurie Sullivan
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Companies need to create new revenue streams by making data the product. UnboundID suggests a business model that provides confirmed information about customers to … Read the whole story
by Laurie Sullivan
Some 71% of marketers said data integration delivers more relevant messages to segmented audiences, 68% attribute a rise in clicks and traffic, and 63% … Read the whole story
COMMENTARY
by Steffan Berelowitz, Columnist
Multi-screen design must adapt not only to device but to user mode. A combination of responsive design and server-side components can optimize experiences, not … Read the whole story
by Wendy Davis
The Associated Press and online aggregator Meltwater have agreed to put aside their copyright dispute and partner on new initiatives. The new venture involves … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Google made some impressive basic decisions in designing Chromecast, which puts almost all of the power and innovative possibilities into the hands of a … Read the whole story
by Laurie Sullivan
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Global COO to leverage his expertise in agency relationships and technology strategies. Most … Read the whole story
by Mark Walsh
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Here's a look at some of the key differences between Instagram and Vine, and how marketers can use each to draw more attention to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Joe Keenan tells us how Lenovo strengthened its brand name in organic search results to achieve an increase in revenue from SEO. The company's … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sharing information remains one of the most important ingredients for a successful relationship between an inside marketing department and its agency partner, but there … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The cost per click per brand name on Google continues to rise. In fact, the price rose 80% in the past year, according to … Read the whole story
COMMENTARY
by Andrew Shotland
As Facebook Graph Search rolls out, brands targeting local customers will start to see new opportunities to be found by potential customers and to … Read the whole story