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Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The strategy is based on dayparting and … Read the whole story
Attempting to solve one of marketing's biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund … Read the whole story
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Companies need to create new revenue streams by making data the product. UnboundID suggests a business model that provides confirmed information about customers to … Read the whole story
Some 71% of marketers said data integration delivers more relevant messages to segmented audiences, 68% attribute a rise in clicks and traffic, and 63% … Read the whole story
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Multi-screen design must adapt not only to device but to user mode. A combination of responsive design and server-side components can optimize experiences, not … Read the whole story
The Associated Press and online aggregator Meltwater have agreed to put aside their copyright dispute and partner on new initiatives. The new venture involves … Read the whole story
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Google made some impressive basic decisions in designing Chromecast, which puts almost all of the power and innovative possibilities into the hands of a … Read the whole story
Fresh off the management-led buyout from Dentsu, IgnitionOne appoints John Ragals Global COO to leverage his expertise in agency relationships and technology strategies. Most … Read the whole story
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style … Read the whole story
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Here's a look at some of the key differences between Instagram and Vine, and how marketers can use each to draw more attention to … Read the whole story
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Joe Keenan tells us how Lenovo strengthened its brand name in organic search results to achieve an increase in revenue from SEO. The company's … Read the whole story
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Sharing information remains one of the most important ingredients for a successful relationship between an inside marketing department and its agency partner, but there … Read the whole story
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The cost per click per brand name on Google continues to rise. In fact, the price rose 80% in the past year, according to … Read the whole story
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As Facebook Graph Search rolls out, brands targeting local customers will start to see new opportunities to be found by potential customers and to … Read the whole story
