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Why Costs Per Click On Brand Terms Continue To Rise On Google
- Rimm-Kaufman Group, Wednesday, July 31, 2013 11:51 AM
The cost per click per brand name on Google continues to rise. In fact, the price rose 80% in the past year, according to George Michie and Rachel Schnorr. Taking the seasonal effect out of the picture reveals an even more dramatic uptick, according to the two. So they took the finding to Google. Here's the company's explanation. Read the article here.
Several of our analysts at RKG
noticed that brand cpcs on Google have been on a pretty steep upward trend. Individually they looked to see if there were affiliates or competitors bidding up their brand keywords, or if the brand
terms were being served on non-brand queries. Finding no big changes there, we recognized that this wasn’t isolated to a few clients, it was widespread. That prompted us to dig in. - See more
at: http://www.rimmkaufman.com/blog/adwords-brand-cpcs-on-the-rise/30072013/#sthash.MEAHGVOD.dpuf
Several of our
analysts at RKG noticed that brand cpcs on Google have been on a pretty steep upward trend. Individually they looked to see if there were affiliates or competitors bidding up their brand keywords, or
if the brand terms were being served on non-brand queries. Finding no big changes there, we recognized that this wasn’t isolated to a few clients, it was widespread. That prompted us to dig in.
- See more at: http://www.rimmkaufman.com/blog/adwords-brand-cpcs-on-the-rise/30072013/#sthash.MEAHGVOD.dpuf
Several
of our analysts at RKG noticed that brand cpcs on Google have been on a pretty steep upward trend. Individually they looked to see if there were affiliates or competitors bidding up their brand
keywords, or if the brand terms were being served on non-brand queries. Finding no big changes there, we recognized that this wasn’t isolated to a few clients, it was widespread. That prompted
us to dig in. - See more at: http://www.rimmkaufman.com/blog/adwords-brand-cpcs-on-the-rise/30072013/#sthash.MEAHGVOD.dpuf
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.