SearchBlog
Consumer behavior makes measuring the health of a brand complex. Search marketers must learn how to mine social data that supports other media. Crunching numbers reveals insights into why sentiment … Read the whole story
Google plans to call the next version of its Android operating system KitKat, and in a partnership with the candymaker Nestle, the two will … Read the whole story
- COMMENTARY
Google self-driving cars are pretty cool, but until last week's announcement that Google Ventures was putting almost $250M into Uber (a technology-driven limo service), … Read the whole story
Topsy wants to become a Google predictive analytics tool, but rather than using search data to drive campaigns, the tool will use Twitter data. … Read the whole story
- COMMENTARY
Allison Banko looks at how how a management company supporting other businesses developed trust with its online audience through content. The campaign took years … Read the whole story
People are more likely to click on ads while watching video on smartphones and tablets than on the desktop. Click-through rates for pre-roll ads … Read the whole story
- COMMENTARY
Marketers can expand their company's sales and marketing efficiencies through the Pareto Principle, focusing on the 80/20 rule, created by Perry Marshall. This theory … Read the whole story
After Amazon and eBay, which came in at No. 3, the remaining Top 10 winners are all better known for bricks than clicks: Walmart, … Read the whole story
- COMMENTARY
If the Internet has proven one thing, it's that the Web shrinks your industry if you're lucky. If you're unlucky, it kills it outright. … Read the whole story
Vevo on Tuesday named Jonathan Carson to the newly created position of chief revenue officer. Effective immediately, Carson will oversee the music-video company's premium … Read the whole story
