SearchBlog
by Laurie Sullivan, Staff Writer
A/B and Multivariate testing can tell marketers not only what's working on a Web page, but why the change won't work. Trulia discovers this each time its marketers and analytics … Read the whole story
by Laurie Sullivan
Tablets are beginning to feel more like laptops, confirming an assumption made by Google execs when launching the Enhanced Campaigns paid search platform -- … Read the whole story
by Wendy Davis
Web users could become more comfortable with online behavioral advertising if they believe ad companies adhere to the industry's self-regulatory principles, according to a … Read the whole story
by Gavin O'Malley
Despite AOL's best efforts to cut costs at Patch, the local news unit cut deeply into third-quarter earnings, the Web giant revealed Tuesday morning. … Read the whole story
by Wendy Davis
Facebook's $9.5 million privacy settlement stemming from a controversial ad program cleared its final hurdle on Monday, when the U.S. Supreme Court declined to … Read the whole story
by Mark Walsh
Only 16% of American adults are using Twitter overall, and about half that many use it to get news. That stat seems to underscore … Read the whole story
COMMENTARY
by John Lee
Great B2B social is not an accident; it's the result of an intentional, strategic framework that Is both scalable and accountable. But don't confuse … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Human Rights Watch, Consumer Action and the Consumer Electronics Association are among the roster of outside groups asking the 2nd Circuit Court of Appeals … Read the whole story
COMMENTARY
by Tammy Chung
The ability to do things without the need to even lift a finger is quickly being applied to many aspects of our lives. New … Read the whole story
COMMENTARY
by Max Kalehoff
Last week Forrester Research published a report criticizing Facebook for its shortcomings to marketers. It was countered quickly by many leaders and journalists in … Read the whole story