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Changing Face Of SEO: Some Say It's Dead - But SEMs Know Better

  • Forbes, Tuesday, November 5, 2013 2:08 PM
The umbrella for search engine optimization known as search engine marketing continues to gain significance in online marketing professionals as the integration with other search-related media becomes critical to sustain a successful campaign. Search marketers now need to know about social, email, referral, content, native, affiliate, mobile and, yes, search -- a topic we will discuss at the MediaPost Search Insider Summit in Deer Valley, Utah, Dec. 8-11, 2013.

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