by Laurie Sullivan
Google has opened a how-to site selling expert advice on topics from leaky pipes to makeup applications to math problems in live streaming sessions … Read the whole story
COMMENTARY
by Rob Garner
Over the past few weeks, fellow Search Insider Gord Hotchkiss and I have been bantering about the viability of Google Glass, via columns and … Read the whole story
by Laurie Sullivan
Publishers Clearing House (PCH) has released a mobile advertising platform for Web and apps using first-party member profile data. The platform can determine the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
During the past week, I've provided personal information like phone number and address to renew a driver's license, and make a purchase online. I … Read the whole story
by Mark Walsh
Yahoo has rolled out an updated version of its Yahoo Finance app for iOS, offering personalized content and an infinite-scrolling news feed. The redesigned … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Macy's adds to its considerable mobile marketing effort with an AR-powered app designed to activate the retailer's many print and out-of-home ad assets this … Read the whole story
by Wendy Davis
A group of consumers who are suing Google for intercepting WiFi traffic are asking an appellate court to reject the company's request for a … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Jason DeMers serves up seven steps to get the most from campaigns. He believes the tips will boost sales and return on investments during … Read the whole story
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by Mark Walsh
Today, Facebook announced doubling the number of partner categories available through the Power Editor tool to more than 1,000. These include ones in the … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
40% of mobile consumers who are in the market for a new product use their smartphones and/or tablets to research their purchases. The report … Read the whole story
by Mark Walsh
Digital coupon provider RetailMeNot continues to ramp up its mobile efforts ahead of the upcoming holiday season. Reporting third-quarter results this week, the company … Read the whole story
COMMENTARY
by Gretchen Hoffman
Some of the most successful brands and agencies are using social media analytics to manage their marketing campaigns on paid, owned and earned media. … Read the whole story
by Karl Greenberg
At an Ad:Tech panel on Wednesday, Daphne Kwon, CEO of social-video outreach solution Expo, and Ken Madden, EVP and head of Digital for WPP … Read the whole story
COMMENTARY
by Dustin Longstreth
One of the biggest lessons the game of basketball has to offer brands is this: Agility is the single most sustainable competitive advantage -- … Read the whole story
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by Mark Walsh
LinkedIn is early in shifting from traditional display ads on its site to ads that run in users' news feed ads. Its Sponsored Updates … Read the whole story
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by Karl Greenberg
Steve Rubel, EVP of global strategy and insights at Edelman, took a balanced view of how aggressively marketers should execute in the native space, … Read the whole story