SearchBlog
Some search marketers made a decision earlier this year to pay more attention to social media and how it augments search engine marketing. Good thing. It hones in on the … Read the whole story
Google has opened a how-to site selling expert advice on topics from leaky pipes to makeup applications to math problems in live streaming sessions … Read the whole story
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Over the past few weeks, fellow Search Insider Gord Hotchkiss and I have been bantering about the viability of Google Glass, via columns and … Read the whole story
Publishers Clearing House (PCH) has released a mobile advertising platform for Web and apps using first-party member profile data. The platform can determine the … Read the whole story
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During the past week, I've provided personal information like phone number and address to renew a driver's license, and make a purchase online. I … Read the whole story
Yahoo has rolled out an updated version of its Yahoo Finance app for iOS, offering personalized content and an infinite-scrolling news feed. The redesigned … Read the whole story
COMMENTARYMacy's adds to its considerable mobile marketing effort with an AR-powered app designed to activate the retailer's many print and out-of-home ad assets this … Read the whole story
A group of consumers who are suing Google for intercepting WiFi traffic are asking an appellate court to reject the company's request for a … Read the whole story
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Jason DeMers serves up seven steps to get the most from campaigns. He believes the tips will boost sales and return on investments during … Read the whole story
Today, Facebook announced doubling the number of partner categories available through the Power Editor tool to more than 1,000. These include ones in the … Read the whole story
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40% of mobile consumers who are in the market for a new product use their smartphones and/or tablets to research their purchases. The report … Read the whole story
Digital coupon provider RetailMeNot continues to ramp up its mobile efforts ahead of the upcoming holiday season. Reporting third-quarter results this week, the company … Read the whole story
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Some of the most successful brands and agencies are using social media analytics to manage their marketing campaigns on paid, owned and earned media. … Read the whole story
At an Ad:Tech panel on Wednesday, Daphne Kwon, CEO of social-video outreach solution Expo, and Ken Madden, EVP and head of Digital for WPP … Read the whole story
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One of the biggest lessons the game of basketball has to offer brands is this: Agility is the single most sustainable competitive advantage -- … Read the whole story
LinkedIn is early in shifting from traditional display ads on its site to ads that run in users' news feed ads. Its Sponsored Updates … Read the whole story
Steve Rubel, EVP of global strategy and insights at Edelman, took a balanced view of how aggressively marketers should execute in the native space, … Read the whole story
