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by Laurie Sullivan, Staff Writer
Google has acquired many patents and filings with the Motorola Mobility acquisition -- and not all might seem, well, normal. Known for its expertise in radio frequency technology, Google's Motorola … Read the whole story
by Laurie Sullivan
Publicis Groupe's Starcom has struck a deal with Yahoo to develop a method to support video content and targeting using the publisher's first-party data. … Read the whole story
by Laurie Sullivan
Integrating media seems too complicated, internal marketing teams are not set up to support multiple channels, and data isn't centralized. These are some of … Read the whole story
by Mark Walsh
Ramping up for the holiday season, Flipboard on Monday rolled out a new "shopping" section featuring magazine-style catalogs across multiple categories and from sellers … Read the whole story
by Karl Greenberg
"Moving away from complexity and toward simplicity is something that all marketers strive for," Will Margiloff, IgnitionOne CEO, said. "This report further highlights the … Read the whole story
by Joe Mandese
In a sweeping sell-off, shares of publicly traded online ad technology stocks plunged to or near their all-time lows on Friday in what appears … Read the whole story
by Gavin O'Malley
Thrillist Media Group has been particularly aggressive about adding ecommerce to its editorial mix. Taking such efforts a step further, the company is expected … Read the whole story
COMMENTARY
by Alit Bar Sadeh
B2B marketers today work hard to develop content that is targeted to the ideal sales prospect and on navigation and messaging that shepherds that … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
OpenView Venture Partners recently surveyed more than 160 senior executives and consultants at SaaS companies to determine the growth and the profitability metrics most … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Amazon and the Postal Service have announced that Amazon Prime customers will start getting Sunday deliveries in select cities in coming months. While not … Read the whole story
COMMENTARY
by Hardeep Bindra
The Halloween candy is now on clearance and the turkeys are on display. That means one thing: We're at the cusp of holiday shopping … Read the whole story
COMMENTARY
by Eric Korsh
There are so many haters of real-time marketing out there. Mike Proulx wrote about it as a predatory weed, Carree Syrek wants us to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The new FAA regulations for using devices during take-offs and landings opens up one of the last remaining no-fly zones for digital media. Resistance … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Numerous recent studies indicate mobile will play a relatively prominent role in holiday shopping this year. People will be researching, checking and comparing prices, … Read the whole story