SearchBlog
by Laurie Sullivan, Staff Writer
What influences consumers to make a purchase? Google wanted to know how digital drives auto research and purchase decisions, so it launched a study with Millward Brown Digital and called … Read the whole story
by Mark Walsh
Twitter is rolling out expanded targeting options for mobile advertising that go beyond a user's operating system. It will now give marketers the ability … Read the whole story
COMMENTARY
by Steve Weiss
There are three simple strategies that are effective ways to differentiate traffic sources by level of user intent. Implementing them will put you in … Read the whole story
by Laurie Sullivan
Brand marketers have begun to realize there is a chasm between the access to data they need and what is actually available to them … Read the whole story
COMMENTARY
by Jason Hoch
Now that things have somewhat settled with social media, the industry is facing a pendulum shift in the other direction. There is an opportunity … Read the whole story
by Laurie Sullivan
BrightTag has closed a $27 million funding round led by Yahoo! Japan. Current investors Baird Capital, EPIC Ventures, I2A, Pritzker Group Venture Capital and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Digital ad execs don't always seem to know what they want their new employees to do, or how to grade how well they're doing … Read the whole story
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by Gavin O'Malley
For the second month in a row, AOL held its position over Google as the Web's top video ad property. The company that Tim … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile data is showing some good and bad news for retailers this shopping season. For the last month, the number of people passing stores … Read the whole story
by Aaron Baar
Reaching Millennials is harder than other generations -- what with all their multitasking and connected devices -- but the payoff for actually getting through … Read the whole story
COMMENTARY
by Steve Kerho, Shan Wickramasinghe
On the surface, the term "big content" sounds like yet another buzzword destined for the marketing dustbin. In reality, big content is the definition … Read the whole story
by Joe Mandese
MdotLabs, a start-up developing software to help advertisers, agencies, trading desks and demand-side platforms detect and defend against traffic-bots -- fraudulent non-human traffic to … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Healthcare workers remain leery of using social media in their day-to-day work due to liability concerns, but that doesn't stop them from using it … Read the whole story
by Wendy Davis
Handing Google a victory in a long-running battle with the Authors Guild, a federal judge ruled that the search company's book scanning project is … Read the whole story