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I've lived in the same home for nearly my entire adult life, so I'm doing a bit of home renovating in preparation for getting married. We're not changing everything, but … Read the whole story
Aiming to restore luster to its display ad business, Yahoo on Wednesday introduced a new high-resolution, full-page ad format for the desktop, mobile phones … Read the whole story
- COMMENTARY
Last year, I finally succeeded in emerging from my post-Turkey-Day tryptophan stupor to take advantage of the sales surrounding Thanksgiving, and it was decadent. … Read the whole story
Keeping data private as it traverses the Web remains a huge responsibility for brands, agencies and companies. But as companies tighten access to available … Read the whole story
- COMMENTARY
Some 300,000 servers that hold gosh-knows-how-much data power the back-end of Xbox One, along with the technology supporting the entertainment console: Deep Natural Networks … Read the whole story
Neustar's Aggregate Knowledge, a data management platform (DMP), has released its Q3 Global Media Intelligence Report, which reveals that social is 58% better at … Read the whole story
- COMMENTARY
Google's Penguin algorithm can become very expensive to recover from, so it's important to avoid acquiring the wrong type of inbound link. Jayson DeMers … Read the whole story
Native ad spending surpassed $1.6 billion in 2012, according to eMarketer. Earlier this year, the research firm also predicted that the native niche would … Read the whole story
- COMMENTARY
T/V (Television/Video) content exists within many kinds of "walled gardens." Created mostly by media content creators and distributors, these have their benefits, but are … Read the whole story
The Media Rating Council has extended its "Viewable Impression Advisory" beyond 2013, and now says it expects to lift the advisory by the end … Read the whole story
COMMENTARYWhy can't the three biggest powerhouses in the digital era build better app stores? What did they not get about the revolution they themselves … Read the whole story
The bad news, the survey says, is lower expectations all around: CMOs expect, on average, a consumer spending gain of 3.1% on Black Friday, … Read the whole story
- COMMENTARY
It's time marketers recognize that their perception of reality is different from actual reality. Behavioral metrics matter just as much as traditional measurements in … Read the whole story
Entrepreneur James Demetriades, who unsuccessfully sued Yelp about reviews on the service, must now pay $220,000 to reimburse the company for its legal fees, … Read the whole story
- COMMENTARY
Full disclosure #1: I was late to the "Scandal" party. But am quickly catching up with this addicting, fast-paced ABC series that follows a … Read the whole story
Launched more than three years ago, the shopkick app allows users to earn rewards points when they walk into the stores of national retailers … Read the whole story
- COMMENTARY
The Black Friday/Cyber Monday holiday shopping kickoff focuses attention on sales, but this annual surge in retail volume also creates an intelligence windfall that, … Read the whole story
- COMMENTARY
New technology released by Apple gives advertisers and retailers the ability to transmit personalized offers directly to consumers who want them most, and advertisers … Read the whole story
With interest in native advertising surging, it was only a matter of time before the powers that be decided to get involved. This week … Read the whole story
