by Mark Walsh
Aiming to restore luster to its display ad business, Yahoo on Wednesday introduced a new high-resolution, full-page ad format for the desktop, mobile phones … Read the whole story
COMMENTARY
by Robin Simkins
Last year, I finally succeeded in emerging from my post-Turkey-Day tryptophan stupor to take advantage of the sales surrounding Thanksgiving, and it was decadent. … Read the whole story
by Laurie Sullivan
Keeping data private as it traverses the Web remains a huge responsibility for brands, agencies and companies. But as companies tighten access to available … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some 300,000 servers that hold gosh-knows-how-much data power the back-end of Xbox One, along with the technology supporting the entertainment console: Deep Natural Networks … Read the whole story
by Tyler Loechner
Neustar's Aggregate Knowledge, a data management platform (DMP), has released its Q3 Global Media Intelligence Report, which reveals that social is 58% better at … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google's Penguin algorithm can become very expensive to recover from, so it's important to avoid acquiring the wrong type of inbound link. Jayson DeMers … Read the whole story
by Gavin O'Malley
Native ad spending surpassed $1.6 billion in 2012, according to eMarketer. Earlier this year, the research firm also predicted that the native niche would … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
T/V (Television/Video) content exists within many kinds of "walled gardens." Created mostly by media content creators and distributors, these have their benefits, but are … Read the whole story
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by Tyler Loechner
The Media Rating Council has extended its "Viewable Impression Advisory" beyond 2013, and now says it expects to lift the advisory by the end … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Why can't the three biggest powerhouses in the digital era build better app stores? What did they not get about the revolution they themselves … Read the whole story
by Sarah Mahoney
The bad news, the survey says, is lower expectations all around: CMOs expect, on average, a consumer spending gain of 3.1% on Black Friday, … Read the whole story
COMMENTARY
by Michael Hemsey
It's time marketers recognize that their perception of reality is different from actual reality. Behavioral metrics matter just as much as traditional measurements in … Read the whole story
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by Wendy Davis
Entrepreneur James Demetriades, who unsuccessfully sued Yelp about reviews on the service, must now pay $220,000 to reimburse the company for its legal fees, … Read the whole story
COMMENTARY
by Karen Bellin
Full disclosure #1: I was late to the "Scandal" party. But am quickly catching up with this addicting, fast-paced ABC series that follows a … Read the whole story
by Mark Walsh
Launched more than three years ago, the shopkick app allows users to earn rewards points when they walk into the stores of national retailers … Read the whole story
COMMENTARY
by George Bilbrey, Op-Ed Contributor
The Black Friday/Cyber Monday holiday shopping kickoff focuses attention on sales, but this annual surge in retail volume also creates an intelligence windfall that, … Read the whole story
COMMENTARY
by Kamal Kaur
New technology released by Apple gives advertisers and retailers the ability to transmit personalized offers directly to consumers who want them most, and advertisers … Read the whole story
by Erik Sass
With interest in native advertising surging, it was only a matter of time before the powers that be decided to get involved. This week … Read the whole story