by Laurie Sullivan
Four dominating trends in 2014 are predicted to influence marketing and force brands to build a better relationship with customers. This means companies will … Read the whole story
COMMENTARY
by John Busby
In the world of search marketing, no 2013 milestone sparked as much interest, speculation, and even fear as Google's debut of Enhanced Campaigns. Now … Read the whole story
by Laurie Sullivan
Weather FX will make available more than 3 million data points related to weather during the second quarter of 2014, through an on-demand application … Read the whole story
by Joe Mandese
In a move that could have some interesting implications for programmatic ad targeting, WPP's 24/7 Media unit has acquired Crystal Semantics, a company that … Read the whole story
by Joe Mandese
After a relatively tepid year in which the world's ad economy expanded only 3.2%, the ad industry's rate of growth will more than double … Read the whole story
by Joe Mandese
In a new twist to the Web and mobile browser wars, Mozilla, the developer of the popular Firefox browser, is making a push into … Read the whole story
COMMENTARY
by Stephen Reily, Columnist
Katie Couric, now 56, represents her generation of women more than ever. A journalist, wife and mother, she has worn more hats than most … Read the whole story
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by Gavin O'Malley
Hoping to restore faith in online advertising, the Interactive Advertising Bureau has released some best practices for avoiding traffic fraud. Courtesy of the IAB's … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Personalizing your conversation with users through messaging may be more effective than personalizing the site or the app. Apps are leading the way, but … Read the whole story
by Wendy Davis
The online retailer Parts.com may continue to pursue a lawsuit against Yahoo centering on the company's paid-search practices, a federal judge has ruled. Read the whole story
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by Steve McClellan
The agency also identified a handful of "youthful" markets where spending will soar over the next three years. North America is also showing some … Read the whole story
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by Gavin O'Malley
Small- and medium-sized businesses are finally embracing digital in a big way, new research shows. In less than a year, SMBs are on track … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Margot da Chunha provides some tips on passing the Google AdWords Advanced Search exam. It's not a required certification, but it does help search … Read the whole story
by Karlene Lukovitz
In late February, fondue specialist The Melting Pot introduced a new menu designed to broaden its appeal by expanding less expensive, a la carte … Read the whole story
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by Steve McClellan
Spending in the U.S. will get a little bump from Olympic Advertisers. Europe continues to struggle. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
People may be spending more by mobile, although slightly less of them seem to be doing it. While the number of mobile purchases is … Read the whole story