SearchBlog
by Laurie Sullivan, Staff Writer
For the first time this past holiday season, brands had an opportunity to bid on paid-search ads running across a network of retail sites using a cost-per-click model. Major participating … Read the whole story
by Laurie Sullivan
Microsoft will allocate more resources this year to support the Chinese search market in an effort to grow the company's market share in the … Read the whole story
by Laurie Sullivan
Google claims to have disabled more than 350 million unscrupulous ads, banned more than 270,000 advertisements, blacklisted more than 200,000 publisher pages, removed more … Read the whole story
by Joe Mandese
Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
Bob Dylan was once asked in the 1960s "How many protest singers are there today?" -- to which he answered, "about 136." A question … Read the whole story
by Mark Walsh
Mobile advertising worldwide will grow 38% from an estimated $13.1 billion in 2013 to $18 billion this year, reaching $41.9 billion by 2017. Display … Read the whole story
COMMENTARY
by Catharine P. Taylor
You may have seen the news: according to iStrategyLabs, there are three million fewer pimply-faced teens on Facebook now then there were in 2011 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sam Owen takes us through how to audit campaigns using an upgrade of a tool from WordStream called AdWords Grader. It uses tons of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brad McMillen reviews how budgets work when you’re using ad scheduling for campaigns running daily. "Google uses a fixed 30.4 days for every month, so if … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Use the space above the fold to make readers want to scroll the rest of the page. Tim Allen provides sound advice to marketers … Read the whole story