For the first time this past holiday season, brands had an opportunity to bid on paid-search ads running across a network of retail sites using a cost-per-click model. Major participating … Read the whole story
Microsoft will allocate more resources this year to support the Chinese search market in an effort to grow the company's market share in the … Read the whole story
Google claims to have disabled more than 350 million unscrupulous ads, banned more than 270,000 advertisements, blacklisted more than 200,000 publisher pages, removed more … Read the whole story
Despite the hyper-fragmentation of the media marketplace, five suppliers still represent a critical mass of Madison Avenue's media-buying power. Tellingly, one of the fastest-growing … Read the whole story
Bob Dylan was once asked in the 1960s "How many protest singers are there today?" -- to which he answered, "about 136." A question … Read the whole story
Mobile advertising worldwide will grow 38% from an estimated $13.1 billion in 2013 to $18 billion this year, reaching $41.9 billion by 2017. Display … Read the whole story
You may have seen the news: according to iStrategyLabs, there are three million fewer pimply-faced teens on Facebook now then there were in 2011 … Read the whole story
Sam Owen takes us through how to audit campaigns using an upgrade of a tool from WordStream called AdWords Grader. It uses tons of … Read the whole story
Brad McMillen reviews how budgets work when you’re using ad scheduling for campaigns running daily. "Google uses a fixed 30.4 days for every month, so if … Read the whole story
Use the space above the fold to make readers want to scroll the rest of the page. Tim Allen provides sound advice to marketers … Read the whole story