SearchBlog
by Laurie Sullivan, Staff Writer
Secure or encrypted search queries may leave some marketers in the dark if they don't change the metrics and methods used to follow clicks and conversions. It will distort attribution, … Read the whole story
by Laurie Sullivan
Google has acquired artificial intelligence company DeepMind Technologies. The terms of the deal were not disclosed, but reports put the price tag at around … Read the whole story
COMMENTARY
by Joe Mandese
I swear, I am not a geek. But I could hear myself sounding like one asking Google's top ad execs some tough, albeit incredibly … Read the whole story
by Laurie Sullivan
Bing and Fox News teamed up again to record real-time audience sentiment about President Obama's State of the Union address, allowing viewers to express … Read the whole story
COMMENTARY
by David Forbes, Op-Ed Contributor
One of the best things about working in market research is that we never know which trends will hit us when. Often they seem … Read the whole story
by Joe Mandese
Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story
COMMENTARY
by Oscar Diele
Because game publishers are so passionate about keeping consumers engaged and keeping them coming back, their desire to make improvements is fierce. The result … Read the whole story
by Laurie Sullivan
Google's Gmail service went down Friday, and some took to services like Twitter to complain. A steady stream of comments flooded Twitter #whengmailwasdown -- … Read the whole story
by Gavin O'Malley
The opposite of a walled garden, Facebook continues to drive far more traffic to independent sites than any other social property. Last month, it … Read the whole story
by Tyler Loechner
AudienceScience, a digital ad technology company that works directly with brands, on Monday announced the appointment of Natalie Mazer as vice president of strategy … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Rewardable app crowd-sources retail audits by rewarding shoppers for reporting on products in stores. But the company is also seeing it as a … Read the whole story
COMMENTARY
by Eric Korsh
What exactly is going on with traditional news organizations and their slew of digital video acquisitions and partnerships? Here are some 2013 news headlines: … Read the whole story