Secure or encrypted search queries may leave some marketers in the dark if they don't change the metrics and methods used to follow clicks and conversions. It will distort attribution, … Read the whole story
Google has acquired artificial intelligence company DeepMind Technologies. The terms of the deal were not disclosed, but reports put the price tag at around … Read the whole story
I swear, I am not a geek. But I could hear myself sounding like one asking Google's top ad execs some tough, albeit incredibly … Read the whole story
Bing and Fox News teamed up again to record real-time audience sentiment about President Obama's State of the Union address, allowing viewers to express … Read the whole story
One of the best things about working in market research is that we never know which trends will hit us when. Often they seem … Read the whole story
Most agencies and trading desks say they only want to bid on digital advertising inventory that is actually viewable to the consumer, but now … Read the whole story
Because game publishers are so passionate about keeping consumers engaged and keeping them coming back, their desire to make improvements is fierce. The result … Read the whole story
Google's Gmail service went down Friday, and some took to services like Twitter to complain. A steady stream of comments flooded Twitter #whengmailwasdown -- … Read the whole story
The opposite of a walled garden, Facebook continues to drive far more traffic to independent sites than any other social property. Last month, it … Read the whole story
AudienceScience, a digital ad technology company that works directly with brands, on Monday announced the appointment of Natalie Mazer as vice president of strategy … Read the whole story
The Rewardable app crowd-sources retail audits by rewarding shoppers for reporting on products in stores. But the company is also seeing it as a … Read the whole story
What exactly is going on with traditional news organizations and their slew of digital video acquisitions and partnerships? Here are some 2013 news headlines: … Read the whole story