SearchBlog
by Laurie Sullivan, Staff Writer
This year it takes more than athletic abilities to end up in the Super Bowl XLVIII. It requires marketing and creative talent. On Super Bowl Sunday, Doritos will air ads … Read the whole story
by Laurie Sullivan
Google has been ordered to pay I/P Engine, a patent licensing subsidiary of Vringo, the royalty rate of 6.5% on a part of AdWords … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Internet of Things will force brand marketers to think less about intruding on everyday lives and more about how to serve them. Adding … Read the whole story
by Laurie Sullivan
The cost per click (CPC) rose for text and product listing ads, but the return on investment for PLAs remained stable for the past … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
Search retargeting uses display advertising to target users that have performed specific searches. For example, once a user performs a search within a publisher … Read the whole story
by Mark Walsh
Facebook has indicated that the general rollout of Custom Audience retargeting by Web sites and app traffic was one of the additional steps it … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It's a little unsettling to read that marketers expect to waste $11.6 billion in advertising budgets this year due to bots, up 22% from … Read the whole story
by Laurie Sullivan
Super Bowl ads released on YouTube prior to the game drove 3.4 times more views on average than commercials released on TV the day … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
At the Mobile Insider Summit, discussions about showrooming, local mobile marketing and cross-screen consumer journeys all seemed to lead back to a larger debate … Read the whole story
by Mark Walsh
Yahoo COO Henrique De Castro was fired earlier this month for failing to revive the company's declining ad sales. But Yahoo CEO Marissa Mayer … Read the whole story
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by Wendy Davis
The volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That growth in cookies has resulted … Read the whole story
by Laurie Sullivan
The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story
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by Mark Walsh
Brick-and-mortar stores are employing mobile to keep customers coming back. But they face challenges integrating mobile in each phase of the path to purchase. … Read the whole story