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Annual SEM Study Uncovers Trends And Tactics

  • Moz, Wednesday, January 29, 2014 10:23 AM
An annual search engine marketing study reveals some of the top tools, tactics and trends. This year, 28.3% females responded -- up from 20.7% in 2010, according to the Moz study, which also analyzes salaries. The study estimates a marketer's average salary as $73,034; whereas someone in search engine optimization makes on average $60,215; and paid search or SEM, $64,460. The most interesting part of the study briefly looks at how marketers cope with the loss of keyword referral data. Some 68.8% focus on conversion rate and performance metrics, while 62.2% focus on landing page traffic, among others.

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