This year it takes more than athletic abilities to end up in the Super Bowl XLVIII. It requires marketing and creative talent. On Super Bowl Sunday, Doritos will air ads … Read the whole story
Google has been ordered to pay I/P Engine, a patent licensing subsidiary of Vringo, the royalty rate of 6.5% on a part of AdWords … Read the whole story
The Internet of Things will force brand marketers to think less about intruding on everyday lives and more about how to serve them. Adding … Read the whole story
The cost per click (CPC) rose for text and product listing ads, but the return on investment for PLAs remained stable for the past … Read the whole story
Search retargeting uses display advertising to target users that have performed specific searches. For example, once a user performs a search within a publisher … Read the whole story
Facebook has indicated that the general rollout of Custom Audience retargeting by Web sites and app traffic was one of the additional steps it … Read the whole story
It's a little unsettling to read that marketers expect to waste $11.6 billion in advertising budgets this year due to bots, up 22% from … Read the whole story
Super Bowl ads released on YouTube prior to the game drove 3.4 times more views on average than commercials released on TV the day … Read the whole story
At the Mobile Insider Summit, discussions about showrooming, local mobile marketing and cross-screen consumer journeys all seemed to lead back to a larger debate … Read the whole story
Yahoo COO Henrique De Castro was fired earlier this month for failing to revive the company's declining ad sales. But Yahoo CEO Marissa Mayer … Read the whole story
The volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That growth in cookies has resulted … Read the whole story
The ability for search engines to analyze behavior remains an extremely important consideration for marketers when designing and bidding on paid-search and product listing … Read the whole story
Brick-and-mortar stores are employing mobile to keep customers coming back. But they face challenges integrating mobile in each phase of the path to purchase. … Read the whole story