SearchBlog
Sometimes the campaign falters because brands don't have the resources needed to succeed with hyperlocal personalized marketing, although the trend keeps growing. This white paper looks at the challenges and … Read the whole story
Google has signed an agreement to sell its Motorola handset division to Lenovo for $2.91 billion. Larry Page, Google CEO and cofounder, announced the … Read the whole story
In its latest bid to bolster its mobile talent, Yahoo has acquired Incredible Labs, the startup behind personal assistant app Donna. Donna will be … Read the whole story
A judge has denied Google permission to immediately appeal her ruling that the company potentially violates the wiretap law by scanning Gmail messages. Read the whole story
NDN, the news-oriented online video platform reaching more than 49 million monthly unique viewers, said it will begin using Google's DoubleClick for Publishers (DFP) … Read the whole story
The channel, whose initial sponsors are Verizon, Microsoft, Yahoo and Gillette, is designed to be personalized for fans. It also has a "vault" of … Read the whole story
CVS has trimmed the list of agencies vying for its creative account down to six. Incumbent Arnold Worldwide, BBDO, Grey, Havas Worldwide, Lowe Campbell … Read the whole story
- COMMENTARY
It's a little unsettling to read that marketers expect to waste $11.6 billion in advertising budgets this year due to bots, up 22% from … Read the whole story
It was, is and shall remain all about the ecosystem, Google CEO Larry Page indicated in his blog post yesterday announcing an agreement to … Read the whole story
- COMMENTARY
It's one thing to have data. It's another to pay attention to it. We marketers are stumbling over ourselves to move to data-driven marketing. … Read the whole story
- COMMENTARY
I recently rewatched Nora Ephron's 1998 romantic comedy, "You've Got Mail," and I was struck by how much has changed since the movie's release. … Read the whole story
