SearchBlog
by Laurie Sullivan, Staff Writer
Analyzing sentiment has become second nature for online marketers prior to designing ads and bidding on media. Many consider a slew of triggers like location, keywords, interests, and soon
inflections, … Read the whole story
by Laurie Sullivan
Video ads on YouTube welcomed a steady stream of viewers tuning in to Google's earnings call Thursday, where Nikesh Arora, SVP and chief business … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It's one thing to have data. It's another to pay attention to it. We marketers are stumbling over ourselves to move to data-driven marketing. … Read the whole story
by Laurie Sullivan
Magnetic has opened its first international office in London and appointed Luke Hayter country manager to run the sales and marketing office. Further expansion … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For years I thought about building personas to fit marketing audience segments. My graduate degree in creative writing gets me thinking that way. Now … Read the whole story
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by Gavin O'Malley
The Interactive Advertising Bureau on Thursday announced its latest attack on click fraud, which has never been a bigger threat to the industry. This … Read the whole story
by Tyler Loechner
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile video is not just about a new screen -- it's about a cluster of new cultures, a new aesthetic of brevity and perhaps … Read the whole story
by Wayne Friedman
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast say it is offering more specific, consumer-purchasing-linked advertising for its linear TV national … Read the whole story
by Aaron Baar
There are plenty of places to find to host a business or personal Web site. Squarespace, one of many Web publishing platforms, is looking … Read the whole story