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Building Characters To Fit Personas For Ad Targeting

  • Moz, Friday, January 31, 2014 11:55 AM
For years I thought about building personas to fit marketing audience segments. My graduate degree in creative writing gets me thinking that way. Now Michael King takes marketers through a process to build archetypes based on target audiences. He divides the process into keywords and personas. Think of keywords as abstractions and persona as action. Narrow the focus to segment the audience. Before reading this post, be sure to grab a large cup of coffee and have lots of time -- the details will require your undivided attention. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.