Analyzing sentiment has become second nature for online marketers prior to designing ads and bidding on media. Many consider a slew of triggers like location, keywords, interests, and soon inflections, … Read the whole story
Video ads on YouTube welcomed a steady stream of viewers tuning in to Google's earnings call Thursday, where Nikesh Arora, SVP and chief business … Read the whole story
It's one thing to have data. It's another to pay attention to it. We marketers are stumbling over ourselves to move to data-driven marketing. … Read the whole story
Magnetic has opened its first international office in London and appointed Luke Hayter country manager to run the sales and marketing office. Further expansion … Read the whole story
For years I thought about building personas to fit marketing audience segments. My graduate degree in creative writing gets me thinking that way. Now … Read the whole story
The Interactive Advertising Bureau on Thursday announced its latest attack on click fraud, which has never been a bigger threat to the industry. This … Read the whole story
Being seen on the big screen during the Super Bowl is not the only video strategy marketers are going with this year. Video ad … Read the whole story
Mobile video is not just about a new screen -- it's about a cluster of new cultures, a new aesthetic of brevity and perhaps … Read the whole story
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast say it is offering more specific, consumer-purchasing-linked advertising for its linear TV national … Read the whole story
There are plenty of places to find to host a business or personal Web site. Squarespace, one of many Web publishing platforms, is looking … Read the whole story