SearchBlog
by Laurie Sullivan, Staff Writer
Marketers continue to struggle with measuring their return on investment in a variety of marketing channels, and the cause remains unclear -- whether it's the speed in which technology develops, … Read the whole story
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by Laurie Sullivan
LinkedIn became the latest social network to release the amount of data the company turned over to the National Security Agency, following public announcements … Read the whole story
COMMENTARY
by John Busby
Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would … Read the whole story
by Laurie Sullivan
Adobe released a few stats Tuesday to give marketers insight into how consumers consume content through Google Glass. Web browsing on Google Glass from … Read the whole story
by Laurie Sullivan
Experian Marketing Services soon will begin rolling out a tool that connects the digital advertisements that consumers see to their purchases by integrating several … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
After a long wait, developers finally get their hands on the SDK that connects their apps to the Google Chromecast device. We are bound … Read the whole story
by Steve McClellan
That's according to a survey just released from the World Advertising Federation and management consultant The Customer Framework. Most respondents said they were unprepared … Read the whole story