SearchBlog
by Laurie Sullivan, Staff Writer
Content related to cooking and food is the fastest-growing genre on YouTube for both men and women, per research from Google. Some 370 million views were generated by the top … Read the whole story
by Laurie Sullivan
Microsoft has agreed to a licensing partnership with Foursquare after making a $15 million investment in December that gives the company access to millions … Read the whole story
COMMENTARY
by Mark Kaufman
How to get into the mind of a woman? An age-old pursuit, and for marketers an imperative one. In this gadget-glorified, digital-forward world we … Read the whole story
by Laurie Sullivan
Google has reportedly appointed longtime SVP of Ads & Commerce Susan Wojcicki to head YouTube in an effort to boost ad revenue. The move … Read the whole story
COMMENTARY
by Neil Rosen
Email marketing is at the core of developing a power brand, a compilation of impressions, experiences, and concepts that work together to create a … Read the whole story
by Laurie Sullivan
After DG's sale of its TV ad distribution operations, which execs expect to close Feb 7, its remaining businesses become available under the new … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
There has been an eye-opening surge in the development and introduction of new T/V (Television/Video) formats. These innovations lay ground for improvements I have … Read the whole story
by Aaron Baar
"It was nice to see that they had managed a lot of what they needed to do to reengage with consumers," Brand Keys President … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
What do advertisers, agencies and content providers think they're doing with online video, and where do they think its headed? It turns out they … Read the whole story
by Karl Greenberg
The effort lets you pick major U.S. cities and a few others around the world as a setting for a review of the car. … Read the whole story