SearchBlog
by Laurie Sullivan, Staff Writer
Facebook has announced the acquisition of mobile messaging app WhatsApp for $19 billion, providing one more avenue for search marketers to reach a global audience on the platform. As more … Read the whole story
by Laurie Sullivan
Open ad management company Sizmek on Thursday will roll out a Connect partner network program focused on social media to foster the growth of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Digital signs in fast-food restaurants and retail stores got a whole lot more predictive this week, with the news that digital signage software provider … Read the whole story
-
by Laurie Sullivan
Yahoo introduced an ad marketplace Wednesday that combines native and mobile search engine advertising. The company said bringing the two together allows advertisers to … Read the whole story
COMMENTARY
by Ariff Quli
In 2013, unviewable ads and the wider issue of viewability were major talking points for the Interactive Advertising Bureau (IAB) -- and are still … Read the whole story
-
by Tyler Loechner
Retargeting platform AdRoll is expected to Thursday announce the launch of AdRoll Retargeting for Mobile, which will allow marketers to retarget consumers cross-platform and … Read the whole story
by Gavin O'Malley
Determined to hang onto younger users, Facebook is shelling out a staggering $19 billion to buy mobile messaging app WhatsApp. The deal marks Facebook's … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
At Wednesday's OMMA DDM in New York City, an interesting point arose during one of the panels -- "The Year Of Personalization: Making Data … Read the whole story
by Wendy Davis
The Federal Communications Commission said today that it intends to move forward with a plan to prohibit broadband carriers from blocking or degrading traffic. … Read the whole story
by Mark Walsh
Twitter has become a linchpin of brands' social media marketing efforts, especially when it comes to capitalizing on up-to-the-minute trends and big events like … Read the whole story