by Laurie Sullivan
Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I couldn't help but notice that last week's column, where I railed against marketers' obsession with tricks, loopholes and pat sound bites, got a … Read the whole story
by Laurie Sullivan
Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Media in an all equity transaction. 3Q Founder and CEO David Rodnitzky declined … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Google said this week that it will evaluate cities in nine metropolitan areas -- Atlanta, Charlotte, Nashville, Phoenix, Portland, Raleigh-Durham, Salt Lake City, San … Read the whole story
by Mark Walsh
Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile ad reach grew substantially in the last year, but most users don't think they are paying for the data that ads consume. But … Read the whole story
by Gavin O'Malley
Facebook spent $19 million to buy a messaging app with 450 million active mobile users -- and a steep growth curve among young consumers … Read the whole story
COMMENTARY
by Amie Reardon
It can be a challenge for brands to reach busy moms who are exposed to many messages each day - from emails and online … Read the whole story
by Karl Greenberg
The study, based on about four months of data on social media use garnered from 42 million users and nearly 70 million shares, found … Read the whole story
COMMENTARY
by Jerry Hudson
As the first wave of the Digital Generation, Gen Y is truly disrupting the traditional notions of marketing. Brands can partner with Gen Y … Read the whole story
by Laurie Sullivan
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads. … Read the whole story
COMMENTARY
by Adam Rossow
In an era dominated by informed automation, how do you buck the trend and return to real consumer intimacy? Take a look at your … Read the whole story
by Wendy Davis
Facebook's $20 million sponsored stories settlement is drawing opposition from a coalition of advocacy groups, pediatricians and other watchdogs, who say the settlement won't … Read the whole story
-
by Tyler Loechner
Rocket Fuel on Thursday announced the general launch of its Mobile Advertising Suite. The new toolset has been used by over 200 advertisers in … Read the whole story