SearchBlog
by Laurie Sullivan, Staff Writer
Do brand identities match what consumers think of them? It's an Interesting question that a Google strategist poses in a post on brand awareness. Since search terms are a reflection … Read the whole story
by Laurie Sullivan
Google has partnered with Yandex, Russia's largest search engine, in a deal that will allow the two companies to open and share inventory across … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
The sudden disappearance of organic keyword data available in Google Analytics is a startling realization that keyword data measurements for SEO success are rapidly … Read the whole story
by Laurie Sullivan
IBM Chairman and CEO Ginni Rometty made some predictions Wednesday at the Mobile World Congress, outlining the company's mobile strategy for Watson, the company's … Read the whole story
by Mark Walsh
Mobile played a larger role in the marketing efforts of software and technology companies last year, but few plan to increase mobile spend next … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When you crunch comScore numbers between December and January, the online video marketplace seemed to have lost momentum. That is confusing, given the high … Read the whole story
by Tyler Loechner
VentureBeat on Wednesday released a report ranking the top 10 marketing automation vendors for small and medium-sized businesses (SMBs), as judged by over 1,000 … Read the whole story
by Mark Walsh
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the launch of a private exchange geared specifically to native mobile ads. The real-time … Read the whole story
by Karl Greenberg
Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More money is being spent through mobile. As smartphone and tablet owners become more comfortable buying things from their mobile devices, they're starting to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
First-party data? Marketers know it's important to integrate first-party data through the customer's lifecycle to improve ad targeting. I received an email pitch from … Read the whole story