SearchBlog
by Laurie Sullivan, Staff Writer
Search and social compete for ad dollars. Analysts from J.P. Morgan believe this occurs most between Google search and Facebook Exchange, Google display and FBX/news feed ads -- and, in … Read the whole story
by Laurie Sullivan
Consumer behavior and interactions with digital platforms like Google's YouTube and search engines continue to change the dynamics of television viewership. Research from Google … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
Without a doubt, every business is a publisher. We've grown beyond websites as brochures, where we simply list our products, services and hours of … Read the whole story
by Mark Walsh
How big the wearables market will be is a subject of debate. Some see enormous potential for intelligent accessories that do everything from tracking … Read the whole story
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by Thom Forbes
Any adult in the U.S. with a spare $1,500 plus tax - and no fear of looking like a dork, being called out (or … Read the whole story
by Tyler Loechner
The aftershocks of the Media Rating Council's recent decision to lift its viewability advisory are still being felt. BrightRoll, a programmatic video ad platform, … Read the whole story
COMMENTARY
by Augustine Fou
As long as brand advertisers and their agencies define ROI as "more ad impressions for lower cost" they will continue to buy cheaper and … Read the whole story
by Laurie Sullivan
Jay Henderson, global strategy director of IBM Smarter Commerce, describes the work done by the IBM Research Labs as game-changing innovations. The commerce group … Read the whole story
by Gavin O'Malley
Fired up for the upfronts, BuzzFeed wants to help TV networks drive audiences to specific shows. A new "Social Tune In" program, which the … Read the whole story
COMMENTARY
by Maya Mikhailov
What began as a focus on personalized selling and a handshake has turned into a carnival of "innovations," "game-changers" and "disruptions." Each is creating … Read the whole story
by Gavin O'Malley
SocialCode, for one, is rolling out Post Predictions -- a new service the company claims can predict the lifetime reach and engagement of organic … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Consumer neuroscience specialist Innerscope Research Inc. has received the Advertising Research Foundation's "Great Mind Award" for its research paper on a how audiences emotionally … Read the whole story
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by Mark Walsh
Facebook's crusade against spam content continues, with the social network announcing additional steps to improve the quality of what people see in the news … Read the whole story
by Karlene Lukovitz
The creative focuses on relatable, funny "airhead moments" designed to resonate with the Millennial target audience, Jen Redmond, associate brand manager for Airheads parent … Read the whole story