SearchBlog
Search and social compete for ad dollars. Analysts from J.P. Morgan believe this occurs most between Google search and Facebook Exchange, Google display and FBX/news feed ads -- and, in … Read the whole story
Consumer behavior and interactions with digital platforms like Google's YouTube and search engines continue to change the dynamics of television viewership. Research from Google … Read the whole story
- COMMENTARY
Without a doubt, every business is a publisher. We've grown beyond websites as brochures, where we simply list our products, services and hours of … Read the whole story
How big the wearables market will be is a subject of debate. Some see enormous potential for intelligent accessories that do everything from tracking … Read the whole story
Any adult in the U.S. with a spare $1,500 plus tax - and no fear of looking like a dork, being called out (or … Read the whole story
The aftershocks of the Media Rating Council's recent decision to lift its viewability advisory are still being felt. BrightRoll, a programmatic video ad platform, … Read the whole story
- COMMENTARY
As long as brand advertisers and their agencies define ROI as "more ad impressions for lower cost" they will continue to buy cheaper and … Read the whole story
Jay Henderson, global strategy director of IBM Smarter Commerce, describes the work done by the IBM Research Labs as game-changing innovations. The commerce group … Read the whole story
Fired up for the upfronts, BuzzFeed wants to help TV networks drive audiences to specific shows. A new "Social Tune In" program, which the … Read the whole story
COMMENTARYWhat began as a focus on personalized selling and a handshake has turned into a carnival of "innovations," "game-changers" and "disruptions." Each is creating … Read the whole story
SocialCode, for one, is rolling out Post Predictions -- a new service the company claims can predict the lifetime reach and engagement of organic … Read the whole story
- COMMENTARY
Consumer neuroscience specialist Innerscope Research Inc. has received the Advertising Research Foundation's "Great Mind Award" for its research paper on a how audiences emotionally … Read the whole story
Facebook's crusade against spam content continues, with the social network announcing additional steps to improve the quality of what people see in the news … Read the whole story
The creative focuses on relatable, funny "airhead moments" designed to resonate with the Millennial target audience, Jen Redmond, associate brand manager for Airheads parent … Read the whole story
