SearchBlog
by Laurie Sullivan, Staff Writer
Consumers clicking on an advertiser's paid-search and social advertisement will double conversion rates, compared with those who only click on the former. Consumers who click on search and social ads … Read the whole story
by Laurie Sullivan
CVS Caremark has begun putting together a technical team to support search engine optimization (SEO) and ecommerce projects. Investments mean forming a group of … Read the whole story
by Laurie Sullivan
Microsoft believes it can predict the outcome of some favorite TV competitions like "American Idol," "Dancing With The Stars," and "The Voice." The latest … Read the whole story
by Wayne Friedman
For 2013, the average online video ad was about double the price of a national TV commercial. An average online video ad -- for … Read the whole story
by Mark Walsh
LinkedIn has surpassed 300 million active members worldwide, up from 277 million at the end of 2013. The roughly 36% growth rate in the … Read the whole story
by Joe Mandese
Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story
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by Steve Smith
Later this month Facebook will introduce its mobile ad network that will extend the company's successful app install ad program to third-party publishers and … Read the whole story
by Wendy Davis
A federal judge has refused to dismiss a lawsuit accusing LinkedIn of failing to use encryption techniques to secure users' personally identifiable information. The … Read the whole story
COMMENTARY
by Mallory Russell
With the success of "Patches," no one can question that Dove is a leader in branded video. Within 10 days of release, "Patches" garnered … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
My wife and I have seen the future of in-store proximity marketing -- and it is not enough. Targeting the act of buying only … Read the whole story

COMMENTARY
by Chuck Martin, Staff Writer
Mobile shopping is getting bigger faster, even if it still doesn't appear to dominate the purchasing landscape. A new report on mobile shows that … Read the whole story