SearchBlog
by Laurie Sullivan, Staff Writer
Google, Microsoft, Yahoo and Yandex continue to work on the Schema.org markup code designed to help Web sites rank better in search results, but only 36.6% of Google's search results … Read the whole story
by Laurie Sullivan
British Airways has appointed Forward3D to run its global paid-search campaigns. The account was formerly held by DigitasLBi, supported by British Airways internal marketing … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sony is working with targeting data company Pursway to connect social behavior with purchases, helping the brand understand the likelihood that a consumer will … Read the whole story
by Tyler Loechner
Programmatic video ad platform BrightRoll on Wednesday announced several key partnerships that will give its clients access to measurement data and additional inventory. The … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The biggest push for mass acceptance of mobile shopping technologies may have less to do with the technology and more to do with consumer … Read the whole story
COMMENTARY
by Chad White
There's probably no greater fascination among email marketers than subject lines. Creating magic in just a few dozen characters is a mix of art, … Read the whole story
by Erik Sass
Advertisers can now deliver ads to mobile devices -- as well as tablets and laptops -- that are complementary and simultaneous with ads on … Read the whole story
COMMENTARY
by Mark Walsh
Google's Android for the first time has eclipsed iOS in mobile ad traffic globally, according to a quarterly report from mobile ad network Opera … Read the whole story
by Tyler Loechner
Quantcast on Tuesday announced the appointment of Marcus Harper as head of international client development. Harper joins Quantcast from Yahoo, where he served as … Read the whole story
COMMENTARY
by Dan Mosher
Private marketplace gives demand and supply partners the ability to transact video advertising programmatically, in a direct, invitation-only technology platform. So why did this … Read the whole story
by Mark Walsh
Tablets aren't so hot with the college crowd anymore. About 29% of students report that they own a tablet in 2014, representing a slight … Read the whole story