The Schema.org markup code aims to help Web sites rank better in search results, but only 36.6% of Google's search results contain at least one Schema.org rich snippet and just 0.3% of the 50 million domains analyzed by Searchmetrics make use of Google's Schema tools.
The Searchmetrics study examines Google's U.S. March search results for tens of thousands of keywords and millions of Web domains reveals that webmasters and online marketers do not make use of the tools that help present information to the search engines. The HTML tags respective entities according to their properties, which helps to group and classify persons, places, and things or concepts and ideas.
Google, Microsoft, Yahoo and Yandex worked to create a common standard that assist online marketers improve search results. The study reveals that the average ranking of domains that don't use the markup language came in at 25, per Searchmetrics, which analyzed the top 50 search results for its keyword set, taking into account all sites with and without Schema integrations.
Sites that use the Schema markup language ranked on average four positions better than those without, at 21. In 2013, sites with at least one Schema markup language integration ranked on average three positions higher.
Germany leads the list of Web sites, with 0.41% of domains with schema.org integrations. The U.S. and the U.K. ranked No. 2, with 0.30%, just ahead of Spain at 0.22%.
These classifications help make groupings during searches. The idea can be considered as similar to
creating audience segments, only for things found in search results. The most common snippets integrated into Web sites are related to Movies, 27%, and Offer, 21%. The words TV Series and Product
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