by Laurie Sullivan
Connectivity has secured a $6.35 million Series A funding round led by Greycroft Partners, with participation by Rincon Venture Partners, Daher Capital, Double M … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
To the best of our knowledge, humans are the only species capable of thinking about thinking, even though most of us don't do it … Read the whole story
by Laurie Sullivan
AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explores how technology can expose data by creating a digital footprint from combining … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
I've been monitoring the gap between power and novice users for some time, since the market direction could have a direct impact on mobile … Read the whole story
by Laurie Sullivan
A dozen technology companies -- including Intel, IBM, Facebook, and Google -- have stepped up to pledge $3.6 million to help maintain under-funded open-source … Read the whole story
COMMENTARY
by Mark Walsh
Google's Android for the first time has eclipsed iOS in mobile ad traffic globally, according to a quarterly report from mobile ad network Opera … Read the whole story
by Mark Walsh
As more people turn to handheld screens to watch clips, TV shows, and trailers, the emerging mobile video category is growing quickly. That activity … Read the whole story
COMMENTARY
by Jen Sargent
My latest obsession is finding new and interesting ways to create a call-to-action from video, particularly in multiplatform environments. Why is a call-to-action so … Read the whole story
by Tyler Loechner
Taykey on Thursday announced the launch of the "Real-Time Advertising Academy," a program meant to help brands and agencies tread the waters of real-time … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
There is a subculture of wearable technology enthusiasts and developers that has been buying Glass, following Glass, chasing invitations to buy Glass, and tracking … Read the whole story
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by Tyler Loechner
Video ad tech provider Sightly on Thursday announced the launch of a video ad platform for local marketers, dubbed TargetView. The company is a … Read the whole story
by Tyler Loechner
With the downfall of cookies allegedly written on the wall, many ad buying platforms are looking for ways to prepare themselves for the future … Read the whole story
by Tyler Loechner
DataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLabs, a San Francisco-based provider of "dynamic creative optimization" software. "Dynamic creative optimization" … Read the whole story
by Mark Walsh
AOL is joining other big Internet firms like Facebook and Twitter in rolling out app download ads. The Web portal on Thursday introduced a … Read the whole story
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by Mark Walsh
LinkedIn is adding tools and support to help marketers run campaigns using Sponsored Updates -- the company's primary paid ad product -- as well … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The share of mobile app users we might define as "addicted" to content is growing faster than any other category of user. At some … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
If you visit the Spring Break hall of fame in Daytona Beach, you'll find a special exhibit commemorating my antics over the years. There's … Read the whole story
COMMENTARY
by William Agush
Today's teens are a mobile-first generation. They tweet and Snapchat and send over 60 emoji-laden text messages a day. According to Pew, 58% of … Read the whole story