SearchBlog
by Laurie Sullivan, Staff Writer
More woman than men own iOS devices -- 68% vs. 23%, respectively -- and 60% either choose Android or iOS for both phone and tablet. Many marketers use audience segment … Read the whole story
by Laurie Sullivan
Klick Push is launching a platform that lets brands integrate music into banner ads or use tunes as a way to drive loyalty. The … Read the whole story
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by Laurie Sullivan
Analytics and marketing company Curalate has secured $8.6 million in Series B funding, bringing total investments to $12.5 million. NEA led the round, with … Read the whole story
by Mark Walsh
Because of Apple's huge customer base and knack for creating user-friendly products, the new HealthKit and HomeKit offerings hold the potential to broaden mainstream … Read the whole story
by Wendy Davis
The Better Business Bureau said on Thursday that a recent retargeting ad campaign for LifeLock didn't include the notice-and-choice icon -- the centerpiece of … Read the whole story
by Tyler Loechner
Yieldbot this week announced it has closed a $18 million Series B round of funding led by SJF Ventures. Yieldbot is an ad server … Read the whole story
COMMENTARY
by Catharine P. Taylor
As long-time readers of this column know, there are few things I detest more than retargeting. Though it's not quite up there with climate … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
As consumers continue to go to stores to shop, the mobile commerce volcano smolders brightly beneath the surface. For some time, I've been following … Read the whole story
COMMENTARY
by Mark Walsh
The unveiling of the long-rumored Amazon smartphone appears to finally be at hand. Invites sent out Wednesday for a special launch event on June … Read the whole story
COMMENTARY
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Media and advertising (and the consumer) is fast tracking towards an always on, multi-screen environment-watch-what-you-want-when-you-want-how-you-want. Between desktops, laptops, smartphones, tablets, OTT devices, gaming consoles … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Millions upon millions of impressions have left free online newspapers with two outcomes: great readership figures and disappointing losses. The gap must be made … Read the whole story