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More woman than men own iOS devices -- 68% vs. 23%, respectively -- and 60% either choose Android or iOS for both phone and tablet. Many marketers use audience segment … Read the whole story
Klick Push is launching a platform that lets brands integrate music into banner ads or use tunes as a way to drive loyalty. The … Read the whole story
Analytics and marketing company Curalate has secured $8.6 million in Series B funding, bringing total investments to $12.5 million. NEA led the round, with … Read the whole story
Because of Apple's huge customer base and knack for creating user-friendly products, the new HealthKit and HomeKit offerings hold the potential to broaden mainstream … Read the whole story
The Better Business Bureau said on Thursday that a recent retargeting ad campaign for LifeLock didn't include the notice-and-choice icon -- the centerpiece of … Read the whole story
Yieldbot this week announced it has closed a $18 million Series B round of funding led by SJF Ventures. Yieldbot is an ad server … Read the whole story
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As long-time readers of this column know, there are few things I detest more than retargeting. Though it's not quite up there with climate … Read the whole story
COMMENTARYAs consumers continue to go to stores to shop, the mobile commerce volcano smolders brightly beneath the surface. For some time, I've been following … Read the whole story
COMMENTARYThe unveiling of the long-rumored Amazon smartphone appears to finally be at hand. Invites sent out Wednesday for a special launch event on June … Read the whole story
- COMMENTARY
Media and advertising (and the consumer) is fast tracking towards an always on, multi-screen environment-watch-what-you-want-when-you-want-how-you-want. Between desktops, laptops, smartphones, tablets, OTT devices, gaming consoles … Read the whole story
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Millions upon millions of impressions have left free online newspapers with two outcomes: great readership figures and disappointing losses. The gap must be made … Read the whole story
