SearchBlog
by Laurie Sullivan, Staff Writer
New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study examining both media uncovers
challenges hidden … Read the whole story
by Laurie Sullivan
The Priceline Group has agreed to acquire OpenTable for $103 per share in an all cash transaction valued at about $2.6 billion. The deal, … Read the whole story
by Tyler Loechner
Xaxis, WPP's largest trading desk, on Thursday announced the launch of a new data management platform (DMP), dubbed Turbine. The company invested $25 million … Read the whole story
by Tyler Loechner
While agencies and marketers are on the same side of the equation (buy-side), they each have a unique view on what programmatic offers. Agencies … Read the whole story
by Larissa Faw
Horizon Media and advertising platform true[X] are partnering to introduce an agency buying platform that gives advertisers the ability to plan and buy digital … Read the whole story
by Steve McClellan
Previously Gardner was responsible for leading the roll-out of Resolution Media across Europe, the Middle East and Africa, overseeing 27 local market teams and … Read the whole story
COMMENTARY
by Brendan Gallagher
At Apple's recent Worldwide Developers Conference (WWDC), the company announced their much-anticipated foray into healthcare technology with "Healthkit", a platform technology promising to be … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
June 30 is almost here. That date is the next milestone in the transition to viewable currency. It is the day when the Media … Read the whole story
COMMENTARY
by David Simon
Advertisers are still lukewarm on much of digital advertising, preferring to spend the big bucks outside of digital as they look for real results … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
When social media became a marketing must, Facebook ruled the roost, but even before the outrage over their diminished organic reach began, the conviction … Read the whole story