SearchBlog
New money continues to roll into the advertising industry. While companies offering programmatic and native advertising will likely capitalize on the move, a study examining both media uncovers challenges hidden … Read the whole story
The Priceline Group has agreed to acquire OpenTable for $103 per share in an all cash transaction valued at about $2.6 billion. The deal, … Read the whole story
Xaxis, WPP's largest trading desk, on Thursday announced the launch of a new data management platform (DMP), dubbed Turbine. The company invested $25 million … Read the whole story
While agencies and marketers are on the same side of the equation (buy-side), they each have a unique view on what programmatic offers. Agencies … Read the whole story
Horizon Media and advertising platform true[X] are partnering to introduce an agency buying platform that gives advertisers the ability to plan and buy digital … Read the whole story
Previously Gardner was responsible for leading the roll-out of Resolution Media across Europe, the Middle East and Africa, overseeing 27 local market teams and … Read the whole story
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At Apple's recent Worldwide Developers Conference (WWDC), the company announced their much-anticipated foray into healthcare technology with "Healthkit", a platform technology promising to be … Read the whole story
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June 30 is almost here. That date is the next milestone in the transition to viewable currency. It is the day when the Media … Read the whole story
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Advertisers are still lukewarm on much of digital advertising, preferring to spend the big bucks outside of digital as they look for real results … Read the whole story
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When social media became a marketing must, Facebook ruled the roost, but even before the outrage over their diminished organic reach began, the conviction … Read the whole story
