SearchBlog
by Laurie Sullivan, Staff Writer
Page views per online session hit a new low -- 6.93 -- in March 2014, about two fewer pages than in the same month in 2012. IBM attributes the low … Read the whole story
by Laurie Sullivan
IgnitionOne has secured a $20 million Series B funding round led by new investor SoftBank Capital with participation from existing investors including ABS Capital … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I don't think Google is necessarily making us stupid. It may be freeing up the incredibly flexible power of our minds, giving us the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When should marketers automate processes, and when should they consider taking a more hands-on approach? There has been considerable press about programmatic real-time ad … Read the whole story
by Tyler Loechner
New research from programmatic video ad platform TubeMogul suggests pre-roll surveys are better than in-display surveys when it comes to a broader collection of … Read the whole story
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by Laurie Sullivan
CPC Strategy has become one of less than a dozen Google Shopping partners, playing in the park as one of the smallest companies to … Read the whole story
by Mark Walsh
The consumer shift to mobile reached new milestones last month. Time spent on mobile apps in the U.S. accounted for the majority of time … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
In a quest for better metrics, comScore is pitching a new measurement strategy called "total video." Given the shift to a multiscreen world where … Read the whole story
by Sarah Mahoney
Pantene, a brand that deserves plenty of credit for reigniting conversations about gender bias, recently released Not Sorry, a video that challenges women to … Read the whole story
COMMENTARY
by Joe Hyrkin
Attention spans are shrinking, content has become bite-size, and brands must market for the snacking consumer. But there is still a home for long-form … Read the whole story
by Tyler Loechner
Ad management firm Sizmek has announced its intention to take its video verification tool out of beta in mid-July to make it available to … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Let me first apologize for beating the drum of viewability once again this week. I don't want to tap the well dry, but I … Read the whole story