by Laurie Sullivan
As applications continue to dominate mobile search, and remarketing and personal search assistants evolve, the plan to support all will lead WordStream to hire … Read the whole story
COMMENTARY
by Jonathan Kagan, Op-Ed Contributor
Most clients are not aware of the tedious, complex planning process required for annual budgets. If your operation has predictive modeling tools for paid … Read the whole story
by Laurie Sullivan
The Application Developers Alliance officially launches a search engine Wednesday that provides a central hub for business tools, industry insight, and policy information to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Ever watch car traffic jockey for space at the Holland Tunnel? It reminds me a little of how video is elbowing for position on … Read the whole story
-
by Gavin O'Malley
Forget transparency, or the fear of losing consumers' trust. What's really keeping more marketers from going native is a lack of quality content, continued … Read the whole story
COMMENTARY
by Nilay Dhamsania
Wearable apps and healthcare constitute a formidable combination -- from weight-tracking apps to apps for tracking height, body fat, waist, blood pressure, pulse, sleep, … Read the whole story
by Wendy Davis
The authors who are suing Google for digitizing their books haven't been harmed by the company's initiative, Google argues in new court papers. Read the whole story
COMMENTARY
by Scott Swanson
Although the games are already underway, there is still some time left before the July 13 final, so it's not too late to take … Read the whole story
-
by P.J. Bednarski
Google's YouTube also recorded 300 million viewing hours a day. Although those figures are mighty impressive, the Web site -- The Information -- says … Read the whole story
COMMENTARY
by Michael Miller
There are a number of operational challenges that marketers need to address to truly bring the Internet of Things to fruition. Read the whole story
by Larissa Faw
With an impressive performance by the U.S. team, viewer-friendly time zones and other positive factors, World Cup interest level is way up among Americans. … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
We've reached another milestone in revolutionizing the measurement of digital ads. On June 30, the Media Rating Council's (MRC) gating period for transacting on … Read the whole story
by Wayne Friedman
Business-to-business media and information companies posted modest gains in revenue in the first quarter of 2014. Most of the gains came from soaring double-digit … Read the whole story
COMMENTARY
by John Douglas, Op-Ed Contributor
What's the best part of online video? That it's video. As new multiscreen habits take over TV consumption, online video has become increasingly significant … Read the whole story