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by Laurie Sullivan, Staff Writer
Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesign the company's brand. One part of the rebranding efforts meant creating a custom font for use across print, … Read the whole story
by Laurie Sullivan
"Nothing is more frustrating to an online shopper than clicking on an ad only to find out it's out of stock or not the … Read the whole story
COMMENTARY
by Joe Mandese
In 1964, ad agency Cunningham & Walsh created "Let Your Fingers Do The Walking" -- arguably one of the most indelible campaigns ever -- … Read the whole story
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by Mark Walsh
Travel has been among the first industries to feel the full impact of the mobile shift as customers increasingly make smartphones, tablets and apps … Read the whole story
COMMENTARY
by Skip Brand
In June 2003, Google AdSense was launched to help Web site owners earn money from content-related text ads. Google quickly changed to display ads … Read the whole story
by Tanya Gazdik
Travelers' use of personal electronic devices rose sharply with city-to-city travel experiencing the fastest increase, according to a study by DePaul University. The ability … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Weighing in against the Federal Communications Commission's proposed broadband regulations, Microsoft is warning that the agency's proposal for fast lanes could have a devastating … Read the whole story
by Wayne Friedman
Digital marketing continues to grow for TV marketers when it comes to tune-in promotion for TV shows. One major benefit is that digital tune-in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
A lot of mobile UX innovation comes in the little things that make an app or site feel as if it is in conversation … Read the whole story
COMMENTARY
by Mike Zell
The recent 2014 World Cup marketing mania highlighted the fact that brands are constantly seeking to understand the fluid cross-channel journey of their customer. … Read the whole story
COMMENTARY
by Maya Abulashvili, Staff Writer
Creating brand magic is no longer an elusive alchemy. In a new book, two top SapientNitro executives, Gaston Legorburu, Worldwide Chief Creative Officer and … Read the whole story