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Domino's worked with advertising agency Crispin Porter + Bogusky (CPB) to redesign the company's brand. One part of the rebranding efforts meant creating a custom font for use across print, … Read the whole story
"Nothing is more frustrating to an online shopper than clicking on an ad only to find out it's out of stock or not the … Read the whole story
COMMENTARYIn 1964, ad agency Cunningham & Walsh created "Let Your Fingers Do The Walking" -- arguably one of the most indelible campaigns ever -- … Read the whole story
Travel has been among the first industries to feel the full impact of the mobile shift as customers increasingly make smartphones, tablets and apps … Read the whole story
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In June 2003, Google AdSense was launched to help Web site owners earn money from content-related text ads. Google quickly changed to display ads … Read the whole story
Travelers' use of personal electronic devices rose sharply with city-to-city travel experiencing the fastest increase, according to a study by DePaul University. The ability … Read the whole story
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Weighing in against the Federal Communications Commission's proposed broadband regulations, Microsoft is warning that the agency's proposal for fast lanes could have a devastating … Read the whole story
Digital marketing continues to grow for TV marketers when it comes to tune-in promotion for TV shows. One major benefit is that digital tune-in … Read the whole story
COMMENTARYA lot of mobile UX innovation comes in the little things that make an app or site feel as if it is in conversation … Read the whole story
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The recent 2014 World Cup marketing mania highlighted the fact that brands are constantly seeking to understand the fluid cross-channel journey of their customer. … Read the whole story
COMMENTARYCreating brand magic is no longer an elusive alchemy. In a new book, two top SapientNitro executives, Gaston Legorburu, Worldwide Chief Creative Officer and … Read the whole story
