by Laurie Sullivan
Google has acquired Helsinki, Finland-based drawElements in a move to improve on its mobile 3D graphics services. The startup focuses on optimizing complex graphics … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Back in March of 2012, Google made international headlines with its controversial decision to revise its privacy policy in a way that allowed it … Read the whole story
by Laurie Sullivan
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audience segments and marketing automation. The tools, mostly used by business-to-business marketers, enable … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The one thing that all of our high-tech ad targeting is not paying attention to is the cumulative experience it creates for end users … Read the whole story
by Gavin O'Malley
The sky isn't falling for Microsoft, but CEO Satya Nadella clearly has his work cut out for him. The software giant on Tuesday reported … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
An Accenture Interactive online study of about 1,100 CMO and CIO professionals set out to track how the two functions continue to come together … Read the whole story
by Joe Mandese
Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The customer lifecycle is almost as hot a buzzword as "big data" -- but what exactly is a customer lifecycle? Is it really a … Read the whole story
by Tyler Loechner
AdMarketplace, a programmatic marketplace for search advertising, has announced the appointment of John Tolson as executive director of client relations and development. He will … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears to be … Read the whole story
by Karl Greenberg
Peak's Antifreeze and Coolant is putting NASCAR racer Danica Patrick in a multimillion-dollar national campaign where the company promises it will replace a customer's … Read the whole story
COMMENTARY
by Greg Peverill-Conti, Columnist
Which music listening options resonate the most with teens? Some of the findings are curious, but first, marketers need to recognize that music is … Read the whole story
by Steve McClellan
The company reported second-quarter organic revenue growth of 5.8%. The comparable figure for the U.S. was 8.8%. The firm generated $2 billion in new … Read the whole story
COMMENTARY
by Mark Klein
Email marketers know the numbers - how many people are opening their email on their phone, how fast this number is growing - and … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Cash is no longer king, providing some hope for the future of mobile wallets. One out of two consumers today carry fewer than $20 … Read the whole story
by Gavin O'Malley
Facebook has announced a unique improvement to its mobile ad-targeting powers. Advertisers and developers will soon be able to reach the owners of specific … Read the whole story
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by Gavin O'Malley
When is native advertising a smart strategy for reaching online news readers? For advertisers, it's critical that their message be highly relevant to audiences. … Read the whole story