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Brand dollars are the biggest opportunity in mobile app advertising that is not being captured. Much of the digital spend in apps today comes from direct-response advertising. Facebook has experience … Read the whole story
Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming … Read the whole story
Google has set out to index the world's information across the Web. Now the company will do the same for the human body as … Read the whole story
Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter … Read the whole story
LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative a couple of years ago, Facebook is embarking on a push to … Read the whole story
Only 48% of chief marketing officers feel fairly compensated, according to the CMO Council's first comprehensive compensation report. Not surprisingly, CMOs who make more … Read the whole story
The New York Times Company, Atlantic Media, Forbes and a host of other news organizations are still fighting to unseal records in a lawsuit … Read the whole story
The assignment is being led globally from MRM//McCann's Salt Lake City office, the network's global B2B "center of excellence." The Agency's San Francisco, London, … Read the whole story
- COMMENTARY
One of the things that always frustrated me in my professional experience was my difficulty in switching from tactical to strategic thinking. For many … Read the whole story
COMMENTARY"Banners" were barely mentioned during this session on mobile ad formats at this week's OMMA Premium display in LA event. In fact, these youngish … Read the whole story
COMMENTARYThe first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their smartphone. This … Read the whole story
- COMMENTARY
A couple of weeks ago, The Advertising Standards Authority made a ruling against Outbrain which now is forcing publishers and technology platforms to review … Read the whole story
- COMMENTARY
Dtac, a Thai mobile phone company, saw its "Power of Love" video go viral this past month. The video debuted on June 30, and … Read the whole story
- COMMENTARY
Forrester agrees that marketers are really annoyed at the way Facebook has treated them. After they invested in building up audiences, the social giant … Read the whole story
- COMMENTARY
One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built … Read the whole story
- COMMENTARY
Many brands are left scratching their heads after releasing a flood of content. Could the videos, articles and social engagement have been delayed and … Read the whole story
