SearchBlog
by Laurie Sullivan, Staff Writer
Brand dollars are the biggest opportunity in mobile app advertising that is not being captured. Much of the digital spend in apps today comes from direct-response advertising. Facebook has experience … Read the whole story
by Laurie Sullivan
Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming … Read the whole story
by Laurie Sullivan
Google has set out to index the world's information across the Web. Now the company will do the same for the human body as … Read the whole story
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by Joe Mandese
Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter … Read the whole story
by Joe Mandese
LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative a couple of years ago, Facebook is embarking on a push to … Read the whole story
by Karlene Lukovitz
Only 48% of chief marketing officers feel fairly compensated, according to the CMO Council's first comprehensive compensation report. Not surprisingly, CMOs who make more … Read the whole story
by Wendy Davis
The New York Times Company, Atlantic Media, Forbes and a host of other news organizations are still fighting to unseal records in a lawsuit … Read the whole story
by Steve McClellan
The assignment is being led globally from MRM//McCann's Salt Lake City office, the network's global B2B "center of excellence." The Agency's San Francisco, London, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
One of the things that always frustrated me in my professional experience was my difficulty in switching from tactical to strategic thinking. For many … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Banners" were barely mentioned during this session on mobile ad formats at this week's OMMA Premium display in LA event. In fact, these youngish … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their smartphone. This … Read the whole story
COMMENTARY
by Andy Oakes
A couple of weeks ago, The Advertising Standards Authority made a ruling against Outbrain which now is forcing publishers and technology platforms to review … Read the whole story
COMMENTARY
by Mallory Russell
Dtac, a Thai mobile phone company, saw its "Power of Love" video go viral this past month. The video debuted on June 30, and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Forrester agrees that marketers are really annoyed at the way Facebook has treated them. After they invested in building up audiences, the social giant … Read the whole story
COMMENTARY
by Catharine P. Taylor
One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built … Read the whole story
COMMENTARY
by Adam Weinroth
Many brands are left scratching their heads after releasing a flood of content. Could the videos, articles and social engagement have been delayed and … Read the whole story